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I'm a westcoaster born and raised, currently living in Vancouver, BC, a proud dog-mama to two rescue-pups named Honey and Sarge, and a human who enjoys helping entrepreneurs navigate the online world of social media, marketing and life hacks in general. These are a few of my favorite things! 

...aka the goofy mermaid!

I'm Kirstie

hey there!

hey there!

I'm Kirstie Lauren

I'm a westcoaster born and raised, currently living in Vancouver, BC, a proud dog-mama to two rescue-pups named Honey and Sarge, and a human who enjoys helping entrepreneurs navigate the online world of social media, marketing and life hacks in general. These are a few of my favorite things! 

I wanted a place where you can find all of my faves from beauty to fashion, business to books, this is your go-to resource for all my must-haves. Feel free to bookmark this page right now. ;)

Quick Disclosure: Some of these links happen to be affiliate links which means when you click the link to purchase something on this page, it won't cost you more but I may receive a commission for sharing this with you. Which is great, because I was going to share it with you anyway!

Shop TGM

Get my Social Media 


in the

Master Social media with the 2021 content calendar

Get over 365 days of social media posts planned out for you.

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Get My Favorite Non-Toxic Skincare

Skin care


My Most Coveted Makup Products

All my



for your business


Free 30 day trial + 50% off


opt-in monster

For E-mail List Building



Looking for an email service provider that is fool-proof? Flodesk is just that, plus they are a women-led company that took the heavy-lifting tech out of growing an email list and completely simplified the process of getting set up and sending out emails regularly. If you are ready to send beautifully crafted emails fast and easily, join Flodesk!

visit site!

One of the best ways I’ve grown my email list is through elevating my pop-up strategy. Opt-In Monster is amazing for this! It has a lot of next-level features like generating specific pop-ups for people who come to your page from a specific place or “if/then” type pop-ups, so you can be in full control over what pop-ups people are receiving and when!


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Use 'thegoofymermaid' to save 25%


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Have you taken my free quizzes? They are so fun AND they help grow my email list! Maybe creating an online quiz is your next brilliant move! Use my favorite quiz-maker, Interact and get creative with serving your audience in a new way by creating a quiz to gain valuable insights into their needs and pain points while growing your list in a FUN way!

First quiz free

Free 30 day trial

ConvertKit is a really great option if you're looking to take some email strategy and implement it (plus 24/7 support). Their ability to take what can be complicated and make it easy  is impressive. I've tested out their platform and looking back I wish that was the platform I started with. Grow your list and sign up for a 30-day free trial.

visit site!



Use thegoofymermaid for 10% off



For Websites



Showit is the website platform I swear by (seriously, I've used them all)! I can quickly build or update a page without having to learn code or contact a developer! It's a beautiful, easy to use, drag and drop platform that this page is built on! You can buy templates, go custom and start today. And best of all, the Wordpress integration is top notch!

visit site!

If you know your website isn't as good as it SHOULD be and you're riding the struggle bus trying to figure it all out, I have some advice: buy a TONIC site! They're beautiful, easy to use, completely customizable website templates, code-free, and built with all the strategy you know I love. And because they love me, you can save 15% on your site.


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15% off your template


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Kajabi is everything you need to build and grow a profitable online business and education course. It's where I host, build, and sell my online courses and they make it easy to customize your content in a branded and beautiful way while walking your students through the content in an easy to follow manner. 

Get your first 45 days for free

Free 14 day trial

Want to sell your products online? Then I highly recommend Shopify! I could not have gotten my online shop, Shop TGM, up and running so easily (and made great profits too) without the help of Shopify. It works for digital and physical products. If you’re considering a shop for your business, this is the way to go!

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1 month free with thegoofymermaid



For Social Media

Meet Edgar


Looking for beautiful images to post online and coming up short? Not a photographer? Social Squares is my favorite place to go for professional stock photos to use in my business. It’s a subscription with endless gorgeous images updated monthly to use on your social accounts, website or other graphics needs! 

visit site!

Tailwind is the platform that I use to schedule out and automate my Pinterest strategy. They also recently rolled out an Instagram feature on their app that allows you to plan, schedule, and integrate your content plan using one of my fave design tools, Canva! Automate and save time today! 


visit site!

Try tailwind for free


visit site!

Ever wonder how I lay out and plan my Instagram grid, store my captions or collaborates with my team to manage their multiple IG accounts? My secret weapon is PLANN. Inside of it you can: collect Instagram insights, lay out your images, schedule reminders to post, look at analytics, save hashtag groups and more. 

1 month free when you join

Get $10 off your monthly invoice

I turn out posts daily on Facebook and guess what? They are automated. Your social media on auto-pilot starts here. MeetEdgar makes it easy to schedule and automate your content on Facebook, Twitter, Instagram, and LinkedIn! From writing posts for you (seriously) to re-posting evergreen content, Edgar has you covered! 

visit site!


Shop my faves and all the latest must-haves from my Amazon store!

Shop My Faves

Or click on the images below to learn more!

what's on my                   lately?!


Spring Trends For 2021

Top Skincare Picks

Must-Have Travel Accessories

Unique Home Decor Ideas