The Goofy Mermaid aims to serve as a platform where others can discover. Where they can discover brands and products; discover information about certain ingredients or manufacturing processes; and discover like-individuals – all to inspire and assist others to constantly make better choices – for the mind, body, and soul.
It isn't about making perfect choices, only better ones– and we're here to support and encourage those choices. ‘Going green’ isn’t about perfection, rather elevation – an elevation in knowledge, awareness, and conscience. We believe that if you love and nurture your body then it will love and nurture you in return.
Kirstie was born and raised on the west coast and splits time between Vancouver, BC and sunny California with her fiancé Adrian and their two rescue pups– Honey + Sarge! She has a love for travel, fitness, fashion and anything to do with the ocean and the outdoors!
As the daughter of a health-conscious mother, Kirstie grew up with the 'green' mentality, but it wasn't until a close family member was diagnosed with cancer that she took her health seriously. Seeing the 180 degree change in diet and life of that family member helped her to fully appreciated how important it is for not just her, but everyone to be more mindful of their choices.
She has a passion for knowledge and is constantly researching ingredients, products, trends, etc. in order to determine her best choices. She believes in community and is passionate about sharing whatever knowledge she obtains as a result of her research.
Through a combination of this along with her experience in providing her social media consulting services to CPG (consumer package goods) brands in the beauty industry is what inspired The Goofy Mermaid- a space to share her journey through discussions about health, beauty, travel and other topics.